London-based consumer tech company Nothing today announced its foray into India in partnership with Flipkart to selling ear (1), the company’s first true wireless earbuds. Flipkart will offer Nothing ear (1) with No Cost EMI. It was supposed to launch this June, but the launch has slightly been pushed to summer.
Carl Pei, the founder of the company, already said that Ear 1 is only the beginning, the first step in a long and exciting journey ahead. The company is yet to reveal the design, but has confirmed that it will combine notes of transparency, iconic form, and refined functionality.
Nothing ear (1) India launch will happen alongside the global launch this summer, and the exact launch date is expected to be announced soon. It recently partnered with Smartech and Selfridges to sell the earbuds in the UK.
Manu Sharma, Vice President and General Manager, Nothing India, said:
At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world. For the upcoming launch of ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.
Rakesh Krishnan, Senior Director, Electronics at Flipkart, said:
India is one of the fastest growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high performance devices to suit their evolving needs. In this endeavour, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing ear (1) this summer.