London-based consumer tech company Nothing launched the ear (1) in India last month priced at Rs. 5999. As announced yesterday, the earbuds went up for pre-order on Flipkart today at 12 noon with launch offers including discount on ICICI credit cards and Rs. 200 exchange (net) offer on any headphones.
4.8k ear (1) sold out in less than 2 minutes on @Flipkart. Thanks for the support from our community in India! Hang tight, we’re working around the clock to make more…
— Carl Pei (@getpeid) August 17, 2021
The company’s CEO and Co-founder Carl Pei has confirmed that it sold 4800 units in less than 2 minutes. The total amount from the sale about 2.8 crores. Those who pre-ordered the earbuds today will get it by September 1st. Replying to a user’s tweet, Carl Pei said that the long time gap between the launch, pre-order and sale wasn’t done on purpose. He said that he will look that it doesn’t happen in future launches.
Flipkart now displays ‘Thanks for the great response’ Back soon banner, and the company is yet to announce details about the next sale.
The Nothing ear (1) has a transparent design, features an 11.6 mm driver, has Bluetooth 5.2 and comes with Active Noise Cancellation. It offers up to 5.7 hours of listening time and up to 34 hours with the case. It also offers ultra-fast charging, so a 10 minutes charge of the case delivers up to 8 hours of listening for a day’s power. The case also has Qi wireless charging.
Check out our Nothing ear (1) review, if you are planning to get it.