OnePlus has roped in Bollywood’s celebrity couple – Shahid Kapoor and Mira Rajput Kapoor, as brand ambassadors for its OnePlus TV category. This comes after the company signed Indian Cricketer Jasprit Bumrah as the brand ambassador for its wearables back in June.
OnePlus said that the collaboration reiterates the brand’s philosophy of ‘Never Settle’, while highlighting the company’s vision towards building a seamless connected experience.
OnePlus said that it successfully witnessed a 20% growth QoQ in Q2 2021 in its smart TVs segment. The actors have appeard in an ad film for the OnePlus TV U1S, with the concept centered around the hands-free voice control feature using Speak Now on the OnePlus TV U1S.
Commenting on the new partnership, Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India, said:
We are delighted to partner with Shahid and Mira for our OnePlus TV category in India. Both Mira and Shahid are known for their zeal in life and their passion with a purpose which resonates with OnePlus’ Never Settle spirit. They truly embody the smart and youthful spirit of OnePlus as well as our user community. Therefore, we are confident that this exciting association will certainly disrupt the status quo in the India smart TV market and we are positive that our community would be equally thrilled for our new partnership.