Samsung Display has launched a dedicated global OLED microsite to highlight the company’s news, product innovations, multimedia assets, insights on industry trends, and more. The company said that the microsite will serve as a hub to communicate Samsung Display’s priorities to its growing customer base around the world, including the U.S. and China.
It features general information on Samsung Display’s key principles and OLED products through videos, articles and reviews from influencers in English, Korean and Chinese.
Samsung also said that Samsung Display will also host digital launch events across its social media channels to celebrate the new microsite – oledera.samsungdisplay.com.
Commenting on the new microsite, Samsung Display’s Marketing Principal Professional, Moonhwan Lee, said:
With the recent expansion of OLED market and extended application of Samsung Display’s newest OLED display technologies from foldable to laptops, consumers are increasingly interested in learning about OLEDs and our capabilities. With this new microsite, Samsung Display plans to share with the public on the excellence of OLED for small and medium-sized devices, such as smartphones, laptops, etc., with in-depth information on OLED technologies and product reviews by experts.