PLAY, popular for its audio products and smartwatches, have launched PLAYFIT SLIM and PLAYFIT STRENGTH, two new ‘Made in India’ smartwatches. These feature a 1.28″ (240 x 240 pixels) IPS LCD screen, IP67 water and dust protection, multiple sports modes, heart rate & fitness tracker, sleep and SPO2 monitor, Bluetooth notification and more.
The PLAFIT SLIM comes in a round shape aluminum watch dial. As the name suggests, this smartwatch is slim and comes with a fashionable strap in Black and Blue colours. It has a 180mAh battery that promises battery life of up to 7 days and 15 days standby time.
The PLAYFIT STRENGTH has a stainless steel round dial and a composite body structure made with Polycarbonate and Acrylonitrile Butadiene Styrene. It has a 400mAh battery with up to 5 days of battery life even with Bluetooth-calling feature enabled. The smartwatch has 2W EBEL speakers and a microphone. It comes in Galaxy Black and Militarty Green colours.
The PLAYFIT SLIM is priced at Rs. 3,999 and the PLAYFIT STRENGTH costs Rs. 4,999 and will be available from 30th Nov’2021.
Commenting on the launch, Hamish Patel, Chief Product Officer of PLAY, said:
These latest product innovations underlines our commitment of offering top-notch and high-standard technology experience to our discerning consumers. Since its inception, PLAY has strived to positively surprise customers with innovatively designed products, weaved around futuristic technologies and at an affordable price. The wearable device industry is still in the infancy stage in India and amazingly rich products are destined to hit the market which shall pleasantly surprise the Indian consumer over the next few months. Powered by our design team in India, we are delighted to announce the PLAYFIT series of our smart wearables which are 100% made-in-India too. With the introduction of these newfound smartwatches, PLAY aims to strengthen its leadership standpoint in the hitherto Indian e-wearable market so that customers can opt for best-in-class products and services in terms of cutting-edge e-gadgets.