Airtel has launched Airtel Xstream Premium that aggregates content from 15 Indian and global video OTT’s in one app. It will be available to Airtel customers at a monthly rate of Rs. 149 and Rs. 1499 annually.
Airtel said that it will offer one of the largest catalogue of over 10,500 movies & shows plus LIVE channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium.
This doesn’t include Netflix, Disney+ Hotstar and Amazon Prime that will continue standalone partnerships with Airtel which will be separate monetisation streams.
“It offers a great experience with a single app, single subscription, single sign-in, unified content search and AI driven personalized curation for each user,” said Airtel. Users can access Airtel Xstream Premium across Mobiles, Tablets, Laptops through the app or web and on the TV through the Xstream set-top-box.
The company said that it is targeting 20 million subscriptions through this offering and said that it is collaborating with many more OTT players to make Airtel Xstream Premium the go-to destination for digital entertainment in India.
Commenting on the launch, Adarsh Nair, CEO – Airtel Digital said:
Airtel Xstream Premium is a game changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability and distribution. As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India.