Taco Bell India, the world’s leading Mexican-inspired restaurant brand, has collaborated with Microsoft Xbox to create an exciting and persuasive opportunity for consumers, fans, and gamers.
Taco Bell has roped in all-rounder cricketer Hardik Pandya as the face of the advertising experience, which aims to encourage gaming aficionados as well as Taco Bell fans to actively engage in # BeOneWithTheGame campaign.
The franchise will release a series of digital films featuring Hardik Pandya, which will depict him in various scenarios in the real world, while his mannerisms and characterization will mimic avatars from the video game world. In the first film of the series, Hardik Pandya dons never-before-seen avatars and invites everyone to #BeOneWithTheGame, but with a twist.
To be eligible for the chance to win, customers must either place an order with their registered mobile number for delivery via the Taco Bell App or food aggregators, dine-in at any nearby restaurant, or choose Takeaway.
In this second edition of the giveaway, Taco Bell and Microsoft Xbox will award 17 lucky winners weekly with the Xbox Series S, as well as a 12-month game pass ultimate ft. Cricket’22. Furthermore, 200 PC gaming passes will be given away each week, allowing more and more gamers to win big.
Shoppers can also boost their chances of winning by repeating transactions on subsequent days. Taco Bell’s app and website will have detailed terms of agreement.
Availability
Taco Bell fans and gamers can enter the campaign by giving their 10-digit mobile number and stand a chance to win an Xbox Series S, a 12-month game pass ultimate containing Cricket ’22, and PC Game Passes by placing an order at Taco Bell between April 4th and May 1st, 2022.
Commenting on the collaboration, Indian cricketer, Hardik Pandya, who is exclusively handled by RISE Worldwide, India’s largest independent Sports and Entertainment Company, said,
I am elated to be part of Taco Bell’s digital campaign in collaboration with Microsoft Xbox. I am extremely competitive on the gaming console with everyone just as I am on the cricket field. The campaign gave me a chance to have a great time as I played different avatars that resonate with the Gen Z audience and gaming enthusiasts.
Talking about this collaboration, Gaurav Burman, director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said,
Taco Bell is a dynamic and disruptive brand and as a result we have a loyal following for our delicious food from the gaming community. We are delighted to have the opportunity to partner with Microsoft Xbox for a second year and give our customers the opportunity the win the best gaming console in the world. The combination of a meal from Taco Bell coupled with gaming on the Microsoft Xbox is a marriage made in heaven. We are fortunate to have Hardik Pandya who is already a legend as our ambassador to spread the message.