The POCO C31, the brand’s entry-level device that debuted in September 2021, has sold one million units as of the second quarter of 2022, or June. The company is pleased with the steady increase in sales, even after 9 months since the launch. The POCO C series is aimed at the sub-ten thousand rupees market in India and has always provided good value for money specifications at that price point.
To recap, the POCO C31 featured a 6.53-inch HD+ LCD water-drop screen, a MediaTek Helio G35 SoC, a 13-megapixel primary rear AI camera, a 2-megapixel macro, and a 2-megapixel depth sensor. On the front is a 5-megapixel camera. It had a two-tone design, a fingerprint scanner on the back, and a 5000mAh battery with 10W charging support.
This appears to be a very good record for both the series and POCO. Sales figures like these may prompt other OEMs to offer a good value for money smartphone that also provides a good user experience, giving customers more options.
Commenting on the success of POCO C31, Himanshu Tandon, Country Head, POCO India said,
POCO C31 was fundamentally born out of the need of our consumers for a POCO experience smartphone at an even more competitive. Hence, we focused on redefining the smartphone experience by offering a smooth performing device. Reigning in the under 10K price segment, POCO C31 has been a resounding success for us.
With a powerful processor, a triple camera setup complemented with a massive battery, POCO C31 provides a rarely seen value-for-money offering in its category. The smartphone receiving a phenomenal response even after 9 months post its launch, for the second consecutive time in the C-series, is a testimony of consumers’ love and trust towards the brand, and a big boost for us to do better, everytime.