More than a month has passed since Nothing introduced its first-ever phone (1). Even though there was some commotion during the first sale, the public responded favorably. Due to financial limitations, the company has now increased the price of the Phone(1) devices in India by Rs 1,000. Earlier today, Nothing released a software update, Nothing OS 1.1.3, for the devices with camera improvements and new features.
The company said that the price increase was caused by “fluctuating currency exchange rates” and a rise in the cost of parts. This has caused costs for not only necessities, but also for consumer items and cars to rise dramatically.
Even though Nothing is building the Phone (1) locally at a partner company’s plant in Tamil Nadu, it was unable to maintain the launch pricing for very long. Furthermore, the firm states that it wants to sincerely thank you and our community for all your support. It started with a record-breaking +10 million ‘Notify Me’ on Flipkart, followed by an overwhelming response to pre-orders and sales. We’re filled with gratitude to see so many phones in the hands of consumers across India.
The firm has increased the cost of all the different storage configurations available for the Nothing Phone, which has resulted in the phone’s overall price increase. The price of the smartphone is as follows:
|
Nothing Phone (1) |
Old Price |
New Price hike of Rs. 1000 |
|
8GB RAM + 128GB storage |
Rs. 32,999 |
Rs. 33,999 |
|
8GB RAM + 256GB storage |
Rs. 35,999 |
Rs. 36,999 |
|
12GB RAM+256GB storage |
Rs. 38,999 |
Rs. 39,999 |
Availability
The new prices for the Nothing Phone (1) go into effect today. To recall, the phone features a 6.55-inch FHD+ 120Hz flexible OLED screen, is powered by the Snapdragon 778G+ with up to 12GB of RAM, runs Android 12 with Nothing OS on top, and the company has promised 3 Android OS updates and 4 years of security patches every 2 months.
Thank you for the love shown towards Phone (1)!
With fluctuating currency exchange rates & rising component costs, we had to change prices.
Starting today, Phone (1) will be available @flipkart for 8GB/128GB (INR 33,999), 8GB/256GB (INR 36,999), and 12GB/256GB (INR 39,999).
— Manu Sharma (@buildingnothing) August 18, 2022
According to the statement released by the Nothing,
Plenty has changed since we started building Phone (1), including economic factors such as fluctuating currency exchange rates and rising component costs. In response to the current climate, we’ve had to make a change to our prices.