According to Counterpoint Research’s IoT research, OnePlus has emerged as the smart TV brand with India’s highest shipment growth in the first half of 2022, with an astounding 123% YoY growth rate. Overall, the smart TV market in India grew 74% YoY in Q2 2022.
Xiaomi led India’s smart TV market in Q2 2022 with a 13% share, followed by Samsung with a 12% share. OnePlus took the third spot for the very first time with an 8% share, growing 187% YoY in Q2 2022, thanks to Y1 Series. LG had a 7.5% share, and TCL smart TV shipments more than doubled YoY in Q2 202.
A larger market share for OnePlus in the category has been claimed as a result of consumers’ increasing choice for high-end, affordably priced smart TVs that provide a good user experience and expanding cross-channel sales.
As a result, OnePlus would rank among the top three manufacturers of smart TVs in India in Q2 2022, according to a report by Counterpoint Research.
- The OnePlus TV Y1, Y1S, Y1S Pro, and Y1S Edge delivered as the brand’s main volume drivers. OnePlus specifically had an exceptional pace of growth of over 250% YoY on its sales in the sub-INR 30,000 pricing range, according to the research.
- Additionally, among the top 10 best-selling smart TV models in Q2 2022 were the OnePlus TV Y1, Y1S, and Y1S Pro.
To recall, this year, OnePlus unveiled the eagerly awaited OnePlus TV Y1S and Y1S Edge in 32- and 43-inch models with prices starting at INR 15,999, as well as the OnePlus TV Y1S Pro, an addition to the Y Series line-up, in 43- and 50-inch models with prices starting at INR 29,999 and INR 32,999.
Addressing the brand’s milestone achievement, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared,
At OnePlus, we continued to strengthen our vision of building a premium accessible connected ecosystem. This achievement marks as a testament to our dedication towards providing the best of innovative technology to our user community.
We are humbled and grateful to our India community for their trust and are further driven to build products that embody our ‘Never Settle’ approach. Furthermore, our core philosophy of offering a burden-less user experience has been crucial towards driving our success in the smart TV category. Therefore, we will continue to deliver on our core values.
Addressing the brand’s smart TV segment growth in India market, Anshika Jain, Senior Research Analyst at Counterpoint Research India shared,
OnePlus took the third spot for the very first time with 123% YoY growth in H1 2022 driven by the continued popularity of its affordable Y series, better product features, and strong marketing efforts. OnePlus is a popular brand among smartphone users in India, and the brand capitalizes on it to launch affordable Smart TVs in India which were well received by the customers. Some of its most prominent features include a bezel-less design, better speakers with a Dolby Audio sound system, better visual experience and control through a smartphone via the OnePlus Connect app.