Airtel today announced that it has demoed India’s first immersive Virtual Reality (VR) advertisement powered by 5G at the IMC 2022. The advertisement format on the Airtel Thanks app opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm, said the company.
Airtel said that the ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. The company added that brands can offer their customers an immersive ad that is without any lag through the ad format, making it highly engaging.
Airtel has roped in leading brands such as PepsiCo and SonyLIV to create a pilot and demo the capabilities of this product at the ongoing India Mobile Congress.
Commenting on this, Adarsh Nair, CEO – Airtel Digital said:
The biggest benefit of 5G is that it allows us to do more with low-latency. We are leveraging this technology to create India’s first ever immersive VR advertisement that offers brands a direct connect to consumers in a mobile-first environment. Brands can leverage this to create engaging, immersive, and personalized experiences for their customers.