Fire-Boltt, popular for its wearables, has announced the appointment of leading Indian actor and film producer Vijay Deverakonda as its new brand ambassador. He joins cricketer Virat Kohli and actors Vicky Kaushal and Kiara Advani and will participate in Fire-Boltt’s commercials and marketing.
Vijay will be a part of different marketing, ad, and endorsement campaigns. The association with him will not only help the brand in building a presence in the southern market, but increase brand penetration and engagement with the young generation across the country due to his pan-India fan following, said the company.
Fire-Boltt has also been ranked number 4 Globally, which resulted in India’s Smartwatch Market taking the second spot for the first time in Q2.
Fire-Boltt has over 30 smartwatches and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe, post receiving a phenomenal response on the entire product line-up from the UAE market.
Talking about his love for fitness & smartwatches and his association with Fire-Boltt, Vijay Deverakonda, said:
Smartwatches have become an integral part of our lives, and getting the right smartwatch to suit our needs and style becomes an important task. Fire-Boltt has been a brand that stood the test of time and emerged as a significant player as the brand has yet again grabbed the first spot in the Indian smartwatch market and also put India on the global map.
Fire-Boltt’s motto is to make smartwatches affordable so that everyone can track their fitness seamlessly, and this ideology of Fire-Boltt convinced me to get allied with this brand.
Commenting on the partnership, Arnav Kishore, Founder & CEO at Fire-Boltt, asserted:
We are delighted to collaborate with Vijay Deverakonda. We see an evolved lifestyle for all people, ushered in by lifestyle gadgets like a wristwatch, and Vijay’s outlook, paired with his fitness quotient and sense of style, is in line with that. He will help us connect better with the younger generation as he commands a huge craze among the youth across the nation.
We want a smartwatch on every wrist in the aftermath of the new normal, just as having a cell phone in every hand is a reality now. A step in that direction is our partnership with Vijay, which we have already taken with our existing association with Virat Kohl, Vicky Kaushal and Kiara Advani.