Amazon today launched Prime Video Mobile Edition in India. This doesn’t include Amazon Prime benefits and just offers a single-user, mobile-only Prime video experience at Rs. 599 per year.
The Prime Video Mobile Edition provides Standard Definition (SD) quality streaming to customers, but it doesn’t have restrictions on its vast catalogue, including LIVE cricket that subscribers can enjoy on their mobile devices.
Amazon said that the Prime Video Mobile Edition is a major step towards making premium entertainment across languages as ubiquitous as smartphones in the country.
With this move, Prime Video is expanding the accessibility of Prime Video Mobile Edition, which launched last year as a telco-partnered product in collaboration with Airtel.
You can sign up for the Prime Video Mobile Edition plan via the Prime Video app on Android or website. Netflix also offers a mobile plan which costs Rs. 149 per month.
Commenting on the launch, Gaurav Gandhi, vice president, Prime Video India said:
Over the last 6 years, we have seen a huge growth for Prime Video in India. With viewers from 99% of the country’s pin codes, the service has become the preferred destination for premium content. Guided by our mission of making high quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan. This worldwide-first innovation saw an incredible response from Indian consumers when we launched via a telecom association last year, and building on that success we are extending its access, with it now being made available directly for subscription through Prime Video’s app and website.
Kelly Day, vice president, International, Prime Video said:
India is one of our fastest growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, that had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to the high-quality content on the service. With this launch we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports.