AirAsia India has announced a collaboration with hyperlocal cloud platform Sugarbox to launch”AirFlix,” a first-of-its-kind in-flight experience hub. AirFlix, a new way to get online while flying, is now available on all the airline’s planes.
AirFlix has more than 6,000 hours of high-resolution video, including more than 1,000 international and Indian movies, short films, and more than 1,500 episodes of web series.
AirFlix Entertainment
Sugarbox’s Cloud Fragment technology, which is protected by a patent, is used to support AirFlix. This technology allows digital access that mimics the internet experience even when there is no internet connection.
AirAsia India’s in-flight ancillary platform is integrated and synchronized with AirFlix, allowing customers to explore the menu and place orders using their personal devices.
AirFlix provides a multitude of customized alternatives, including games, ed-tech content, news articles, music, e-commerce, and much more, with speeds of up to 1 Gbps and storage capacities of up to 8 TB.
Commenting on the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said,
We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience. We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.
Speaking about the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed,
We are delighted to partner with AirAsia India on their journey to revolutionise the flying experience with ‘AirFlix’. This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox’s patented Cloud Fragment technology. It enables ‘AirFlix’ to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts and In-flight F&B ordering. This is just the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited with what’s to come for ‘AirFlix’ and eager for fliers to start experiencing it.