TVS Motor Company has announced a partnership with Gameloft to bring TVS Apache RR 310 to Asphalt 8: Airborne game. TVS Motor said that it is the first Indian two-wheeler manufacturer to bring a virtual racing experience of its motorcycle to Gameloft’s Asphalt 8.
This is in line with the growing interest for gaming amidst the racing enthusiasts and target audience for TVS Apache, said the company.
The TVS Apache series, built out of TVS Racing, is based on the “Track to Road” philosophy. This philosophy manifests itself in each of TVS Apache motorcycles through the best-in-segment performance, technology and unique style, added TVS.
Players will discover the new TVS Apache branded booster & billboards and the new TVS Apache World Series Season. In the process, they also stand a chance to win exciting prizes
The TVS Apache RR 310 integration in Asphalt 8: Airborne can be experienced in Career, Player vs Player and Multiplayer modes.
Commenting on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said:
TVS Motor Company is excited about its partnership with Gameloft for brands, as it brings TVS Apache RR 310 in the popular gaming franchise – Asphalt 8: Airborne. TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers. With initiatives like these, TVS Apache has become one of the fastest growing brands in its segment, and continues to demonstrate its focus on bringing innovative platforms to connect with the customers.
Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands, said:
TVS Motor is a great partner and we are excited that they are joining us for the first time in this new competition. With this new partner, we are thrilled to bring new innovative and exclusive in the game, creating a deeper connection with the TVS Motor brand and the Asphalt franchise community.