motorola launched the edge 30 fusion, the company’s latest mid-range phone in the edge 30 series, in India in Cosmic Grey and Solar Gold colours. Today it has launched the new Viva Magenta special edition model in the country after it was introduced last month.
The Viva Magenta is the the Pantone Color of the Year 2023, PANTONE 18-1750, and the company said that it is the first smartphone in the colour.
Regarding the new colour, it said,
The Pantone Color of the Year 2023, Viva Magenta conveys what it means to blend the virtual and the physical with enthusiasm. Rooted in red with cool blue undertones, this powerful hue is inspired by nature and explored through technology, revealing multiple dimensions and a new way of creating.
As we engage in multiple spaces and places simultaneously, we blur the lines of what is tangible and digital and form our own hybrid identity. Viva Magenta symbolizes this relationship, highlighting how consumers use electronics to enhance their various personas and develop their own multifaceted self-expression – a sentiment that is perfectly aligned with Lenovo and Motorola’s brand ethos of empowerment.
This has a new material on the rear panel, made from soft vegan leather, and retains the polished sandblasted aluminium frame with a 3D glass inlay, said motorola. Specifications are the same as the original edge 30 fusion.
motorola edge 30 fusion specifications
- 6.55-inch (2400×1080 pixels) FHD+ 10-bit OLED Endless Edge Display, HDR10+, 144Hz refresh rate, 360Hz touch sampling rate, DC Dimming, Corning Gorilla Glass 5 protection
- Octa Core Snapdragon 888 Plus 5nm Mobile Platform with Adreno 660 GPU
- 8GB LPDDR5 RAM, 128GB (UFS 3.1) storage
- Android 12
- Dual SIM (nano + nano)
- 50MP rear camera with 1/1.55″ OV50A sensor with f/1.8 aperture, OIS, 13MP ultra-wide camera, macro option, f/2.2 aperture, 2MP depth sensor, LED flash
- 32MP AF front camera with f/2.45 aperture
- USB Type-C Audio, Stereo speakers, Dolby Atmos
- Dimensions: 158.48×71.99×7.45mm; Weight: 175g
- In-display fingerprint sensor
- Dust and Splash resistant (IP52)
- 5G SA/NSA (n1/n3/n5/n7/n8/n20/n28/n38/n40/n41/n66/n77/n78 bands), Dual 4G VoLTE, Wi-Fi 6E 802.11ax (2.4GHz/5GHz) MIMO, Bluetooth 5.2, GPS, USB Type-C, NFC
- 4400mAh battery with 68W fast charging
Pricing and availability
The motorola edge 30 fusion Viva Magenta special edition will be available from Flipkart starting from January 12th at 3PM at an introductory price of Rs. 39,999, compared to the original price is Rs. 42,999 for the single 8GB + 128GB model.
Launch offer
- Rs. 3000 instant discount with IndusInd Bank Credit Card EMI Transactions
- Benefits worth Rs. 7,699 for Jio customers