After teaser images last week, POCO has officially confirmed that it has signed Indian cricketer Hardik Pandya, as its brand ambassador. This comes ahead of the launch of its new X-series phone.
As a brand ambassador, Hardik Pandya will soon be seen promoting the brand’s upcoming performance beast, the X-series, said POCO. The company added that the phone comes with major upgrades from its predecessor at an affordable offering and carries forward the brand’s vision of ensuring the highest levels of user satisfaction through cutting edge devices.
The company just said that the phone will enter the market soon with stellar performance and aggressive pricing, and is set to unleash the rebel and revamp the mid-premium smartphone segment. Based on earlier reports, it will be the POCO X5 Pro, and the phone is expected sometime in early February.
Unveiling the partnership, Himanshu Tandon, Country Head, POCO India said:
Hardik Pandya is a name that connects with India in a heartbeat. His never-give-up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador.
Sharing about his newest collaboration, Hardik Pandya, who is exclusively managed by RISE Worldwide, said:
I am pleased to partner with a youth-centric smartphone brand like POCO. I admire their smart, sleek and absolute performance-led smartphones. Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t. I look forward to this partnership and connecting with the brand’s young community.