URBAN Fit Z with 1.4″ AMOLED display, Bluetooth Calling launched

URBAN has launched a new smartwatch in India called the Fit Z. It has a premium appearance and is said to have a military-grade premium Aluminum finish. It has a 1.4-inch Always-On AMOLED screen that supports 100+ cloud-based watch faces.

The URBAN Fit Z also has TWS connectivity and inbuilt memory. It has a battery life of up to 10 days and supports Bluetooth calling, voice assistants, and other features thanks to an in-built microphone and speaker.

The watch also features a dedicated dual sensor for SpO2, HR, and BP, providing 24X7 continuous health monitoring. URBAN Fit Z comprises multiple sports modes and an accurate step pedometer to monitor calories burnt and workouts. 

URBAN Fit Z Specifications
  • 1.4-inch Ultra HD fluid AMOLED Always On display, Anti-glare screen
  • Military-grade premium Aluminum finish
  • 100+ cloud-based watch faces
  • Bluetooth Calling
  • Inbuilt Mic and Speaker
  • Battery Life up to 10 days
  • TWS connectivity and inbuilt memory
  • 24 x 7 Health monitoring
  • Health monitoring: Blood Pressure, SpO2 and Heart rate tracking
  • water and sweat-resistant
Pricing and availability

The URBAN Fit Z comes with two color combination options – Black silicone strap + brown vegan leather strap (black dial) and Gray silicone strap + black vegan leather strap. It will be available on Amazon.in, Flipkart and URBAN Website and in offline stores for Rs. 5999 as an introductory price.

Regarding the launch, Aashish Kumbhat, Co-Founder, URBAN, stated,

Our commitment is to provide premium products that are packed with innovative technology and features. The launch of URBAN Fit Z smartwatch is a testament to our commitment. This is designed for individuals who lead fast-paced lives and are always on the go. We aim to make it easier for people to lead a healthy lifestyle and enhance their smartwatch experience. With URBAN Fit Z, we tried to craft one watch for all lifestyle and fitness needs; and all of this, at an accessible price point.


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