PhonePe today announced the release of “Pincode,” a new shopping app built on the ONDC platform. The company’s first e-commerce app is dubbed “India’s Infinity Store” and is said to specialize in hyperlocal commerce.
PhonePe’s new Pincode App
The Pincode app is based on the Open Network for Digital Commerce (ONDC), a private non-profit Section 8 company established by the Government of India’s Department for Promotion of Industry and Internal Trade to develop open e-commerce. PhonePe believes ONDC can accelerate a hyperlocal ecommerce business model.
The Pincode app will advertise local merchants and connect users in each city with all the stores in their immediate area, allowing for convenient online shopping, deep discounts, and hassle-free returns and exchanges.
The app will assist neighborhood stores in highlighting their strengths by providing a better and wider selection of products than competitors, such as national brands and locally made groceries, apparel, footwear, and accessories. All parts of the commercial ecosystem, from small and medium-sized enterprises to farmers, will benefit from this.
Pincode will invest significant effort in digitally enabling every Indian shopkeeper to spread across every nook and corner, over the next few years, said the company. This should help their offline businesses to participate in the e-commerce revolution of the 21st century.
Availability
The Pincode app is now available for Android and iPhone and is currently live only for customers in Bangalore and will launch in other cities very soon.
Download Pincode – Android | iPhone
Commenting on the launch, Sameer Nigam, CEO and Founder PhonePe said,
We are very excited to launch Pincode. Pincode is a brand-new shopping app and offers a revolutionary new approach to e-commerce, which puts all the local stores and sellers at the heart of the digital shopping growth story. Pincode is built on the ONDC network, which allows us to generate demand for merchants digitized by various seller platforms in an inclusive manner, while creating new opportunities for growth and driving innovation at scale.