Xiaomi India has announced that it has partnered with the Argentine Football Association to become the sponsor of the Argentina National Team, making it the third regional sponsor in the country.
The company said that its commitment to providing superior technology resonates and aligns perfectly with AFA’s dedication to excellence in football. The Argentine National Team is becoming stronger every day in countries such as India, Bangladesh, China and the Middle East.
With this, Xiaomi will bring legendary Argentine footballers such as Lionel Messi, Ángel Di María, Julián Alvarez, and Emi Martinez closer to the Indian audience.
Xiaomi users in India and Argentine football fans will have access to autographed jerseys, and the company also plans to launch a special edition smartphones to celebrate the World Cup victory. This unique limited edition release will allow fans in India to feel more connected to their beloved superstars, said the company.
Commenting on the partnership, Muralikrishnan B, President of Xiaomi India said:
As a sport, Football brings forth a lot of emotions and passions. It has the ability to bring people together as one community. We are excited to announce our partnership with the Argentine Football Association and as a sponsor for the Argentine National Football Team in India.
As a brand, we have always been striving to deliver the best of technology to give our consumers a superior experience, similar to the Argentina National Football Team who have always been determined to surpass the expectation of their fans on the field. This collaboration exemplifies the perfect amalgamation of technology and sports.
Claudio Fabian Tapia, President of AFA, said:
The Argentine National Team has felt the strength and support of the Indian community throughout the World Cup. Having Xiaomi India, an emblematic brand, as our regional sponsor is one more step in our international business strategy. Xiaomi with its innovative technology and wide range of products will make it easy for our National Team to connect and interact with fans in India. As a result, our association establishes itself as a leading brand in the territory of India. We welcome Xiaomi India as a regional sponsor.