Xiaomi India has announced that it has roped in Pankaj Tripathi as the new brand ambassador for Redmi smartphones. This comes ahead of Redmi A2 series launch later this week. The company signed Sonu Sood as Redmi’s brand ambassador a couple of years back.
The company said that Pankaj Tripathi’s personality aligns perfectly with the brand’s values and making him the ideal choice for “Redmi Ka Double Bharosa” proposition.
The actor’s association with the brand is expected to further strengthen Xiaomi’s bond with its consumers. Xiaomi said that it continues to innovate and bring the best in class product suite that caters to the constantly evolving customer needs.
Commenting on the association, Anuj Sharma, Chief Marketing Officer, Xiaomi India said:
We are thrilled to have Pankaj Tripathi as the newest member of the Xiaomi family. At Xiaomi, we have always been committed to delivering the best features at an honest price to empower our users with exceptional performance and lag-free usage. Pankaj Tripathi embodies the essence of our brand vision, and his ability to strike a chord with the masses will help further cement our ambition of making technology accessible to all. We believe that Pankaj’s association with Xiaomi India will take our brand to new heights, and we are excited about this association.
Pankaj Tripathi said:
It’s a pleasure to be associated with Xiaomi India, a brand that understands the pulse of the Indian consumers and knows what they truly want from their smartphones, Xiaomi India has made significant contributions to the overall technological landscape in the country, and I am thrilled to represent a brand that is synonymous with innovation, quality, and affordability. I love the brand’s philosophy of innovation for everyone, and I am looking forward to this collaboration.