Jio Cinema has announced that it has shattered its own record of viewership during the Gujarat Titans (GT) vs Chennai Super Kings (CSK) qualifier Tata IPL match on May 23rd, which clocked 25 million or 2.5 crore concurrent viewers.
With this, the company has broken its own record of 2.4 crore views it set during the CSK vs RCB on April 17th. This record was set after bettering the one they set on April 12th of a peak concurrency touching 2.2 Crore during the CSK vs RR match.
JioCinema not only broke its own record for the third time this season, but also equalled the World Record set during India vs New Zealand Semi-Final in the ICC 2019 World Cup.
JioCinema recently announced that it clocked over 1300 Crore video views in the first five weeks of the TATA IPL 2023. Average time spent per viewer per match touched 60 minutes. TATA IPL 2023 on Connected TV has already reached twice the number of viewers than that on HD TV.
JioCinema has 26 top brands partnering for their digital streaming of TATA IPL 2023.
Viacom18 has the Tata IPL digital streaming rights from 2023-27. Jio-Cinema already said said that digital is seeing its direct benefit, and it is streaming IPL matches for free, which has boosted IPL’s viewership on the digital platform.