After rumours, Samsung has confirmed that it will host the 27th Galaxy Unpacked for the first time in South Korea, Seoul at the end of July.
The event will take place at COEX in Samseong-dong, Gangnam, an intersection where Teheran-ro, a hub for domestic innovative startups, and Bongeunsa, a millennial Buddhist temple, converge.
For over a decade, starting with the very first Unpacked in March 2010 in Las Vegas, Samsung has held Unpacked in key cities around the world including New York, London, Berlin and Barcelona.
With the upcoming 27th Unpacked in Seoul, Samsung said that it is shifting its direction for Unpacked for foldable devices to focus on different trend-leading cultural cities around the globe that closely align with the designated theme of each event.
This year, Seoul was selected because of its role in influencing global trends with its dynamic culture and innovation, while it also reflects Samsung’s strong confidence in the foldable category, said the company.
The next generation of its foldable series will offer an enhanced experience based on years of R&D and investment, and Samsung said that it aims to further drive widespread adoption of foldable phones and solidify its position as the industry leader and category creator.
Along with the Samsung Galaxy Z Flip 5 and the Galaxy Z Fold 5, we can also expect the Galaxy Watch 6, Galaxy Tab S9 series and possibly a new Galaxy Buds at the Unpacked event.
We should get the official invite and the exact date of the Unpacked event soon.
TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, said:
The foldable category embodies Samsung’s philosophy of delivering breakthrough innovation that pushes boundaries to reshape the future of mobile experiences. Hosting Unpacked in Seoul holds great significance both as it is a city that has become an emerging epicenter of innovation and culture as well as the foldable category.