Moj, the popular Indian short video platform, has introduced Dolby Vision, enriching the video experience for its users. This new feature allows creators and users to enjoy videos with vibrant colors, improved contrast, and enhanced details, making the viewing experience truly immersive.
Enhanced Video Quality
Dolby Vision brings a heightened level of visual quality to videos on Moj. With its advanced technology, videos showcase vivid colors, sharper contrast, and finer details, creating a more realistic and captivating viewing experience for users.
Dolby Vision surpasses HDR and dynamically optimizes image quality based on the viewer’s device and platform. This ensures that every video on Moj, whether it’s a scenic landscape or a family moment, is presented with stunning visuals that leave a lasting impression.
By integrating Dolby Vision, Moj said that it is dedicated to providing its users with an enhanced video experience, where videos come to life with vibrant colors and captivating details.
Users can capture videos in Dolby Vision using compatible iOS devices or Android devices. They can then upload these videos to the Moj platform, expanding their reach and sharing visually striking content with a wider audience.
Commenting on the partnership, Setal Patel, Director of Product, Moj, said:
We are thrilled to announce our partnership with Dolby Vision, a first of its kind in India. Through this collaboration, Moj empowers creators to share richer stories and experiences, supported by state-of-the-art innovation and advanced technology.
This partnership not only enhances the viewing experience for our viewers, making it more immersive and captivating, but also provides advertisers on Moj with an opportunity to showcase their products in a more impactful and realistic manner to their target audience. Dolby Vision represents a significant leap forward for Moj, unlocking a multitude of possibilities for our users in the days to come.
Karan Grover, Sr. Director Commercial Partnerships – IMEA (India, Middle East & Africa) at Dolby Laboratories, said:
At Dolby, our mission is to provide customers with immersive audio-visual experiences that captivate their senses. We are delighted to collaborate with Moj in bringing the Dolby Vision experience to their platform. It’s truly exciting to know that Moj’s creators and users can now capture videos that preserve every detail and texture, showcasing the remarkable resolution and image quality that Dolby Vision offers.