Itel Super Guru feature phones with in-built UPI launched starting at Rs. 1499

Itel has launched its ‘Super Guru’ series of feature phones in India. The series includes three models: Super Guru 200, Super Guru 400, and Super Guru 600. Earlier this month, the Itel launched the S23.

The Itel Super Guru Series is a remarkable collection of feature phones that offer an array of features. One notable feature is the mobile payment capability, allowing users to effortlessly perform UPI functions like money transfers and bill payments on the go using GSPay app developed by Gupshup.io that is powered by NPCI’s UPI 123 Pay.

The Super Guru Series sets higher standards in terms of power and durability. It includes a strong call alert for reliable communication, a robust structural design to withstand daily wear and tear, and enhanced durability for long-lasting usage. Additionally, Itel is offering a free transparent and dotted cover with the Super Guru Series, combining style and protection.

Itel Super Guru 400

With an ultraslim metallic design measuring just 9.8 mm in depth, the Super Guru 400 features a large 2.4″ display and a camera. It has UPI payment capability and a 1200mAh battery providing up to 14 days of standby time.

Itel Super Guru 200

The Super Guru 200 boasts an exceptional 21-day standby time with its, 1200mAh battery. It features a 1.3 MP camera and supports quick UPI payments with a simple scan. It has a 1.8″ display and a special metal finish with a wear-resistant keypad that exudes luxury and technology.

Itel Super Guru 600

Featuring an elegant ergonomic metal design and a comfortable grip, the Super Guru 600 showcases a 2.8″ display. It ensures long-lasting usage with its impressive 20-day standby time and 1900mAh battery. It also supports UPI payments and features a 1.3 MP camera.

Quick specifications: Itel Super Guru Series

Pricing and availability
  • Itel Super Guru 200 priced at Rs. 1499
  • Itel Super Guru 400 priced at Rs. 1699
  • Itel Super Guru 600 priced at Rs. 1899

The Itel Super Guru feature phones will be available to buy from the company’s website and other retailers from today.

Speaking at the launch, Arijeet Talapatra, CEO, TRANSSION India, said,

We saw a chance to grow by giving customers a great deal with our Super Guru Series. It’s based on five important things: Trust, Durability, Relevance, Value, and Style. This series is meant to be affordable but still something people want.

One thing that makes it special is that it can do UPI payments thanks to our partner Gupshup. This makes the Super Guru Series even more valuable and easy to use. It has lots of options for different people and we make sure our customers are happy with our reliable and high-quality products.

Commenting on the launch, Beerud Sheth, Gupshup Founder & CEO said,

At Gupshup, we’re really good at making great experiences through messaging. Letting people make payments is just the first step in making experiences that work on any phone. With our UPI for feature phones, millions of people can use the amazing UPI technology and be more included in the financial world.

We’re happy to have worked with itel, NPCI and Airtel Payments Bank to make this happen and make it easy for everyone to make payments. itel is a leader in feature phones and is helping lots of people use UPI technology.


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