ZEE5 has unveiled a new feature called SharePlay, offering its subscribers an immersive collective viewing experience. The feature made its debut with the OTT premiere of the Salman Khan blockbuster, “Kisi Ka Bhai Kisi Ki Jaan.”
SharePlay allows ZEE5 users to watch content together through FaceTime on iPhones and iPads, fostering virtual connections and social interactions. By utilizing SharePlay on the ZEE5 app, viewers can initiate sessions with up to 32 people, depending on the device’s capabilities.
This enables friends and family to come together and enjoy their favorite shows and movies simultaneously. Participants receive a notification upon connection, providing them with the option to select “Watch Together” or “Play Only for Me,” catering to individual preferences.
The feature also includes a smart volume function, adjusting audio dynamically, and enabling premium subscribers to stream a wide range of content, including shows and music.
Regarding the announcement, Kishore A K, Chief Technology Officer at ZEE5 said,
At ZEE5, our constant endeavor has been to push boundaries and introduce fresh, immersive experiences for our viewers. The addition of SharePlay enables us to provide our users with a captivating social engagement feature, seamlessly integrated into their content consumption journey.
As digital technology advances rapidly, we anticipate significant transformations in content engagement, elevating the overall enjoyment. This move marks a significant milestone, inspiring us to continually adapt, refine, and innovate in order to surpass ever-evolving consumer expectations and set new standards for in-app experiences.