In a surprising turn of events, Twitter has decided to remove the mandatory login requirement after less than a week of its implementation. The social media platform had introduced the restriction as a temporary measure to combat data scraping by AI startups.
Elon Musk, the owner of Twitter, had previously stated that these “temporary measures” were necessary to prevent the unauthorized collection of user data. However, there’s no official announcement from Twitter’s side, but we could see tweets without logging in.
This move comes around Meta’s Threads platform launch, which is positioned as a rival to Twitter. Notably, Threads allows users to browse content without signing in, distinguishing it from platforms like Instagram.
During the past week, temporary limits were also imposed on post viewing to address these concerns. These limits are still in effect which allows 10,000 post views per day for verified accounts, 1,000 post per day for unverified accounts, and 500 posts per day for new unverified accounts.
By removing the mandatory login requirement, Twitter aims to improve accessibility and attract a wider audience, benefiting advertisers by expanding their potential reach.
As competition in the social media landscape intensifies, adaptability and data security will be crucial for platforms like Twitter and Meta’s Threads to succeed.