TCL India has introduced its latest campaign, ‘Celebrate Greatness’, to mark the 76th Independence Day and Onam. The campaign aims to reach diverse audiences across different regions and demographics by offering exclusive deals on TCL’s 4K QLED HD Smart TV range.
Focusing on Key TCL TV Models: TCL C645, C835, and P635 Pro
As part of this initiative, TCL will focus on driving sales of its key TV models: TCL C645, C835, and P635 Pro. Throughout the month-long campaign, the company plans to celebrate India’s cultural and geographical diversity, connecting it with the nation’s tricolor.
The campaign will utilize a mix of posts, statics, and videos, celebrating the vibrant colors of India, while integrating the tagline of TCL C645, “Vivid Color, Vigorous Life.”
Influencer Collaborations and Contest
TCL is promoting its ‘Celebrate Greatness Sale’ by collaborating with influencers nationwide to showcase its TV designs and demonstrate how to incorporate them into home décor.
The campaign features a contest on TCL’s social media handles, where participants guess the names of monuments from blurred images and spot elements in fast-paced videos featuring Indian festivals and places. These videos will be displayed on TCL C645 QLED Smart TVs in dealership stores.
Towards the end of the campaign, it will transition to Onam, incorporating elements of the festival while continuing to emphasize the sale and the outstanding picture quality of TCL TVs.
TCL’s ‘Celebrate Greatness’ Campaign Offers
Independence Day Offer: As part of the ‘Celebrate Greatness’ campaign, TCL is presenting a special Independence Day offer. Customers can avail themselves of a TCL TV with a down-payment of INR 76 and receive a complimentary soundbar valued at Rs. 10,990.
Onam Offer: For the occasion of Onam, TCL is offering an exciting deal. When you purchase any TCL 4K/QLED/Mini LED TV, you can enjoy assured cashback of up to Rs. 9999.
Availability: Offer Period
The Independence Day offer is valid from August 1 to August 31, 2023, while the Onam offer is available exclusively in Kerala from August 1 to September 30, 2023. For more details, please visit TCL’s official homepage.
Speaking about the campaign, Philip Xia, CEO of TCL India, said:
Both Independence Day and Onam are important celebrations that showcase India’s rich diversity and grandeur. Our campaign highlights the various facets of India’s greatness, making it more relatable to local audiences while also promoting TCL’s global technological expertise for an unparalleled entertainment experience.