According to CyberMedia Research (CMR)’s India Mobile Handset Market Review Report for Q2 2023, 5G smartphone shipments in India increased to 47%, with a YoY growth of 45%.
Samsung dominated the 5G smartphone market with a 24% market share, followed by OnePlus with 20%. Overall smartphone shipments in India experienced a 6% YoY decline, while the entire mobile market declined by 2% YoY.
Smartphone Segment
Samsung, Vivo, and Xiaomi were the top three smartphone brands in Q2 2023, with 18%, 15%, and 15% market share, respectively.
The Value-for-money smartphone segment (INR 7000– INR 25,000) contributed 72% but faced a 16% YoY decline. The Affordable smartphone segment (< INR 7000) recorded significant growth of 51% YoY, driven by Redmi A2 and Infinix 7 HD.
The Premium segment (INR 25,000-50,000) recorded 9% YoY growth, while the Super-premium (INR 50,000-INR 1,00,000) and Uber-premium (>INR 1,00,000) segments saw remarkable growth of 95% and 133% YoY, respectively.
Feature Phone Segment
The feature phone market recorded 9% YoY growth. While 2G feature phone shipments remained stable, 4G feature phone shipments recorded a remarkable 108% YoY growth, primarily driven by Nokia 8000 4G, Nokia 106 4G, and itel Magic X Pro. The 4G feature phone segment is expected to grow further in CY2023, with contributions from phones like JioBharat.
Key Smartphone Market Highlights: CMR Q2 2023
- Samsung held the top spot in the smartphone market with an 18% share and led the Premium segment with 27%.
- Vivo captured the second spot with a 15% market share, driven by its 5G smartphone shipments.
- Xiaomi stood at the third position with a 15% share.
- Realme climbed to the fourth position with 12% market share but saw a YoY decline of 30% in shipments.
- OPPO secured the fifth position with a 10% market share.
- OnePlus recorded a notable 125% YoY growth in its shipments
- Apple has seen a significant increase in its market share, capturing 5% of the market with a 62% YoY increase in shipments.
- Transsion Group brands (Itel, Infinix, and Tecno) overall shipments increased significantly by 41% YoY, with Tecno and Infinix recording 46% and 38% YoY growth, respectively.
Smartphone Market Recovery
Menka Kumari, an analyst at CyberMedia Research, predicts that the smartphone market will experience a resurgence in the second half of 2023.
This is due to factors such as the festive season and an increase in consumer spending. The introduction of new technologies such as 5G and foldable phones will also play a role in the market’s recovery.
Commenting on the overall market conditions, Shipra Sinha, Analyst- Industry Intelligence Group, CyberMedia Research (CMR), said:
The slight decrease in smartphone shipments is due to the improved economy and OEMs clearing stock for the festive season. However, the 5G smartphone market is thriving, with a 47% share, while the feature phone market grew by 9% YoY.