boAt has announced that it had made over 2.5 crore ‘Made in India’ products. With over 70% of wearables and audio devices being manufactured locally, boAt has become achieved self-sufficiency and ‘AatmaNirbhar Bharat’.
This homegrown brand has contributed significantly to the nation’s economy and job creation. The brand has launched Rock’In India campaign, showcasing the love and support of everyday Indians who have made boAt a success story.
Creating over 6000 job opportunities, boAt‘s focus on innovative products, catering to various segments of Indian consumers, and collaboration with global tech leaders highlights its growth and impact.
Regarding the campaign, Sameer Mehta, Co-founder, and CEO of boAt, said,
boAt has proven naysayers wrong by successfully undertaking the design, engineering, and manufacturing of audio and wearables in India. The Rock’In India campaign by boAt is an ode to India and a salute to everyone who has made us synonymous with the ‘Made in India’ spirit. It applauds the dedication and support in making boAt a symbol of excellence in the ‘Made in India’ sector.
boAt’s success story is grounded in its commitment to the Indian community and culture. The brand has extended its commitment to listening to the needs of its customers and designing a product that caters to Indian audiences. boAt’s journey has set an example and inspired many businesses to thrive, excel and will continue to inspire success stories for years to come.