URBAN Fusion with 1.46″ Super AMOLED display, Bluetooth calling launched


URBAN has introduced a new smartwatch called Fusion. It comes after the Luxury Edition smartwatches that were launched earlier this month.

The URBAN Fusion Smartwatch combines a durable alloy body, elegant round dial, and premium silicone strap. It has 1.46” 60Hz Super AMOLED Display with 1000 Nits Brightness, and also has Always-on-display.

It includes Industry-first Quad Sensors for Heart Rate, Blood Pressure, SpO2, and Sleep patterns. The smartwatch supports Bluetooth calling with a noise-isolating microphone. With 100+ Sports modes, it tracks metrics like Calories Burnt and Step Pedometer.

The URBAN Fusion lets you choose from over 100 watch faces, or make your own. It also has some useful tools like calculators, alarm, and notifications to help you stay productive.

Quick specifications: URBAN Fusion smartwatch
  • Design: Shatterproof alloy body, round dial, and silicone strap.
  • Display: 1.46” Super AMOLED Display, Always-on display, 60Hz Refresh Rate, 1000 Nits Brightness.
  • Health monitoring: Quad Sensors for Heart Rate, Blood Pressure, SpO2, Sleep.
  • Connectivity: Bluetooth calling, noise-isolating microphone
  • 100+ Sports modes.
  • 100+ customizable watch faces.
  • Productivity: Calculators, Alarm, Notifications etc.
Pricing and availability

The URBAN Fusion smartwatch can be purchased for a limited-time offer price of Rs. 3999. It is offered in two color options: Flame Orange and Corporate Black.

You can buy it from the official company website, popular online shopping platforms, and various retail stores, beginning today.

Commenting on the launch, Aashish Kumbhat, Co-Founder, URBAN, said:

We want to make modern technology easy and enjoyable for people. We are glad that we can also add some luxury to our products with global design. We are proud of our country’s achievements in the global market and we want to share them with our fellow Indians.