Apple has secured the top position in the Indian tablet market, holding an impressive 25% market share despite the overall market declining by 22% year-over-year (YoY).
According to a recent report from CyberMedia Research, the iPad 9 and 10 series have played a significant role in this achievement, capturing 42% and 22% market share, respectively.
Indian Tablet Market Q2 2023
The Indian tablet market grew by 29% quarter-on-quarter (QoQ) in Q2 2023, driven by the adoption of Wi-Fi-enabled tablets in the education and healthcare sectors. 5G tablets also showed a 7% year-on-year (YoY) growth, with Wi-Fi tablet shipments surging by 12% YoY to claim a majority share of 54% in shipments.
The premium tablet segment showcased remarkable growth, increasing by 48% QoQ. Larger-screen tablets, particularly those with displays of 10 inches or more, have emerged as a favorite among Indian consumers.
Samsung and Lenovo secured the second and third positions in the tablet market with 25% and 23% market shares respectively. Samsung’s Tab A8 (Wi-Fi+ 4G) and Tab A7 Lite (Wi-Fi + 4G) stood out with substantial market shares in different price ranges. Lenovo’s Tab M10 (HD) 2nd Gen (Wi-Fi) and Tab M8 HD (Wi-Fi) series found success in the value-for-money tablet segment.
In conclusion, the tablet market in India is on an upward trajectory. The adoption of advanced technologies, such as 5G, and the meeting of specific sectoral demands, such as the education and healthcare sectors, are contributing to its ongoing success. The market is expected to continue to grow in the coming years, as more and more businesses and consumers adopt tablets for their daily needs.
Regarding the matter, Menka Kumari, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR), said,
The tablet market’s expansion was driven by the adoption of Wi-Fi-enabled tablets in education and healthcare sectors. Tablets have found utility in electronic health records (EHR) management, telemedicine, patient monitoring, and more, enhancing efficiency and patient care. The ongoing shift to 5G holds immense promise, revolutionising work, learning, and leisure experiences.