After confirming the launch of HONOR smartphones in India under the new HONORTech brand, the company today announced that it has partnered with PSAV Global for the launch of HONOR smartphones’ network in India.
HONOR already sells its tablets, laptops and wearables in India through PSAV global on online retail sites like Amazon.
HONORTech said that the partnership will allow HonorTech to select its product, partners, manufacturing, services and distribution networks for the Indian market.
Through the business model, HonorTech promises to provide Indian users with solutions and experiences that are advanced, reliable, and user-centric.
It added that the collaboration is aligned with the government’s push towards technological self-sufficiency and marks a significant milestone in that direction.
This will create job opportunities, greater skill development, and the integration of technology into India’s socio-economic fabric, said the company.
Emphasizing a shift from global to local priorities, Madhav Sheth and PSAV have formed a 100% Indian JV collaboration.
Commenting on the brand commencement, Madhav Sheth, CEO, HonorTech, said:
We at HonorTech, are leveraging our experience and expertise to catalyze transformative change, utilizing latent talent, technical knowledge, R&D, and global supply chain. Our transformative endeavor seeks to harness and tap into untapped potential and skilled workforce, aiming to establish India as a global excellence hub. HonorTech is aligned with the Government’s vision to make India a manufacturing hub and a driving force for innovation that has gained significant momentum in recent years.
HonorTech embodies India’s needs and is focused on harmoniously blending HONOR’s global prowess with local insights. By combining innovation, local empowerment, and self-reliance into HonorTech, we’ve created a brand that stands as a testament to the potential within every Indian. Through our collaboration, we offer India a global product and a strong brand that has cutting edge technology, and a self-reliant ecosystem.