Apple plans to release a redesigned iPad Pro next year, aiming to rejuvenate a stagnant tablet market, according to Bloomberg’s Mark Gurman. The upcoming iPad Pro will be the first significant overhaul in five years.
The tablet market, including Apple’s iPad category, is struggling. Sales have declined, even more so in the recent quarter, with a 17% drop in unit shipments. Factors include the pandemic-driven surge and consumers holding onto functional older tablets or opting for larger phones instead.
Apple’s Role in the Market Downturn
Apple’s choices also contributed to the situation. The iPad updates have been minor, and the lineup is confusing with numerous models and generations.
The company’s Mac lineup improvements have made them more durable and cost-effective, reducing the need for iPads in some cases. Additionally, iPad software lacks Mac-like functionality.
Despite the challenges, Apple remains the market leader with 37% of tablet shipments last quarter. Its declining sales are still better than most competitors. Xiaomi saw growth, but at a smaller scale compared to Apple.
Anticipating the iPad Pro Revamp
According to Mark Gurman, the next iPad Pro models, codenamed J717, J718, J720, and J721, will feature the next-generation M3 chip and OLED displays, similar to the screens used in iPhones since 2017. These displays offer enhanced clarity, brightness, and color accuracy.
The forthcoming revamped iPad Pro could turn the tide. Set to launch next year, it will feature the M3 chip and OLED displays, delivering clearer, brighter, and more accurate colors.
To be available in 11-inch and 13-inch sizes, the larger model will sport a redesigned Magic Keyboard with a larger trackpad, resembling a laptop.
A Timeline for the New iPad Pro’s Debut
However, these new models won’t be part of Apple’s upcoming major event, focused on the iPhone and Apple Watch. The iPad Pro’s release is expected in spring or early summer. Minor updates might come to other tablets before then, as per Mark Gurman’s insights.