London-based consumer technology brand Nothing just announced that it will launch its sub-brand ‘CMF by Nothing’ in India on 26th September 2023, and we can also expect the first set of products on the same day.
The company already said that its new range of products will have a better design, more accessible to a wider group of consumers. The company added that it believes good design should be more democratic and impact more people.
CMF by Nothing will first launch a smartwatch, earbuds and other accessories, said the company.
Earlier rumours revealed Watch Pro with AMOLED screen, Bluetooth calling, Buds Pro with up to 45dB ANC and Power 65W GAN charger will be launched at the event priced at Rs. 4,500, Rs. 3,500, and Rs. 3,000, respectively.
CMF by Nothing products will be exclusively available online via Flipkart and Myntra, and will also be available offline via Vijay Sales and select stores, said the company.
Community Review Program
Today, the company also announced the first CMF Community Review Program, a platform that aims to support budding content creators and tech enthusiasts.
This program will allow selected participants to not only get their hands on the products before the rest of the world, but be able to create content, share reviews and feedback with the larger community
Selected creators will get access to CMF by Nothing products on successful completion of the program, get their content featured on CMF’s official social media handles, said the company. Applicants can sign up and get additional information via cmf.tech.
The CMF by Nothing launch event on September 26th starts at 2:30 PM IST.