Hisense has announced that it has appointed cricketer Ravindra Jadeja as its brand ambassador for the Television, AC, and Refrigerator categories. He is the company’s first ambassador in the Indian market.
This strategic partnership underscores Hisense’s dedication to excellence, versatility, and innovation, reflecting Jadeja’s remarkable skills and popularity among young and aspirational consumers, said the company.
This strategic move is to strengthen its presence in the India market, and bring innovation, excellence, and versatility to Indian households, said the company.
For this festive season Hisense has rolled out a slew of new and innovative TV’s like the U7K, U6K and E7K which will bring the stadium experience to home for enjoying the upcoming cricket world cup.
Hisense has also rolled out its campaign “Perfecting the perfection” with Ravindra Jadeja in its first appearance with Hisense products like Television, AC, and Refrigerator. In this consumer engagement program, participants can win a 4K Hisense Smart TV.
Commenting on the collaboration, Pranab Mohanty, CEO of Hisense India, expressed his enthusiasm, stating:
We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the cricket world cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.
Ravindra Jadeja, expressed his excitement about the collaboration, saying,
I am honored to be brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest & global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.