boAt, a well-known audio and wearables brand in India, has introduced its latest Men’s Cricket World Cup anthem, named “India-India.” This anthem pays homage to the cricket spirit in India, featuring the voice of popular singer Vishal Dadlani and lyrics by acclaimed writer Prashant Ingole.
Moreover, the music video is unique because it is India’s first-ever music video entirely generated using AI imagery, showcasing the passion for cricket among people of all ages, genders, and regions in India.
Innovative Video Creation
The India-India music video demonstrates boAt’s unwavering commitment to innovation and technology. As a brand deeply rooted in India, boAt is excited to amplify the “INDIA INDIA” chant as India competes on the global stage.
It showcases the brand’s strong association with cricket and its impressive lineup of cricketers like Hardik Pandya, Shreyas Iyer, Ishan Kishan, and Jemi Rodrigues, who represent boAt.
The boAt Men’s Cricket World Cup anthem, India-India, was brought to life by Tagglabs Agency and can now be enjoyed on all major music platforms. You can also watch the music video on the boAt YouTube channel.
Speaking at the launch, Aman Gupta, Co-Founder and CMO of boAt, said:
We’re excited to introduce our new Men’s Cricket World Cup anthem, ‘India-India.’ Cricket isn’t just a game here; it’s a way of life. This anthem pays homage to the cricket spirit and the millions of passionate fans. We aim for it to serve as an inspiration and a unifying force as we cheer on Team India in the World Cup.
Commenting on the release, Vishal Dadlani, Singer, said:
The ‘India-India’ music video is a captivating spectacle, capturing the wide-ranging cricket passion and diversity. Being a part of this special anthem is a true honor. Cricket is nothing less than a religion in India, and I feel privileged to lend my voice to a song celebrating a sport that brings immense joy to countless hearts. I hope this anthem will be a source of inspiration and unity as we rally behind Team India in the World Cup.
Speaking about the launch, Prashant Ingole, Lyricist, said:
The spirit of cricket in India is exceptional, uniting people from every background. I am thankful for the chance to compose an anthem that honors this very spirit. My wish is for ‘India-India’ to echo as a unifying call for cricket enthusiasts nationwide as we stand by Team India in the World Cup.