Samsung India has expanded its presence in Gujarat by inaugurating a second Premium Experience Store at the International Business Center (IBC) in Surat.
This move comes after the successful launch of its first premium experience store in the state capital, Ahmedabad, earlier this year. The Surat store, covering an impressive 2500 sq. ft., aims to offer consumers a one-stop-shop for sales, services, and immersive experiences.
The store boasts dedicated zones for Samsung’s complete product ecosystem, including SmartThings, smartphones, laptops, audio, gaming, and lifestyle televisions. Situated in Surat’s renowned International Business Center, the store not only serves as a corporate hub but also a cultural center for the community.
Samsung’s new experience store plans to host a variety of Galaxy workshops as part of the ‘Learn @ Samsung’ program, designed to cater to tech-savvy individuals, especially Gen Z and millennials. Workshops will cover a wide range of topics, including digital art, photography, fitness, and coding, celebrating local culture and values.
To entice early visitors, the store offers 2X loyalty points and an exclusive offer on Galaxy Buds2. Additionally, customers can benefit from a 10% bank cashback on leading bank credit and debit cards.
The store integrates Samsung’s Store+ endless aisle platform, enabling customers to explore the extensive product portfolio and even place orders for home delivery. Visitors can also access Samsung’s digital lending service, Samsung Finance+, and explore Samsung Care+ plans for various devices.
The store also ensures hassle-free after-sales service for smartphones and consumer electronics, allowing customers to book service calls from the comfort of their homes.
Regarding the announcement, Sumit Walia, Senior Director, Samsung India said,
We are excited to bring another large premium store to Gujarat, post the successful launch in Ahmedabad. We believe in engaging young audiences with immersive and uniquely tailored product experiences and our newest store in Surat will offer that and much more. With an emphasis on offering curated experiences, we will host ‘Learn @ Samsung’ workshops, which will focus on varied consumer passion points such as digital art, doodling, photography, videography, fitness and music, among others.