Amazon has introduced an AI-powered image generation tool to enhance the advertising experience for brands. This tool helps advertisers overcome creative challenges and create lifestyle images that boost ad performance.
In March 2023, Amazon conducted a survey and found that 75% of advertisers struggled with creating ad content and selecting the right format. Amazon’s generative AI solution empowers advertisers to create more engaging ads.
Boosting Click-Through Rates
For instance, if an advertiser has basic product images, like a toaster against a white background, incorporating those images into a lifestyle context, such as in a kitchen setting, can increase click-through rates by 40%.
Amazon’s image generation tool is user-friendly and caters to advertisers of all sizes. It assists those without in-house expertise or agency support in creating brand-themed imagery. It also supports larger brands seeking efficient creative development.
Easy to Use
In the Amazon Ad Console, advertisers select their product and click ‘Generate.’ The tool uses generative AI to produce lifestyle and brand-themed images based on product details. Advertisers can fine-tune the images with short text prompts, and quickly create and test multiple versions for optimization.
Availability
Amazon Ads is gradually rolling out the image generation tool to select advertisers in beta and plans to expand its availability over time. They also intend to enhance the tool based on customer feedback to provide a better user experience.
Commenting on the launch, Colleen Aubrey, Senior Vice President of Amazon Ads Products and Technology, said:
In our commitment to making advertising smoother and more impactful, Amazon Ads continually seeks to eliminate unnecessary costs and complexities for our advertisers. We aim to deliver an enhanced advertising experience for our customers by offering user-friendly image generation tools that empower advertisers to create engaging and distinctive content effortlessly. This leverages the power of generative AI to achieve better results with minimal effort.