Apple has announced the 2023 App Store Award winners, celebrating 14 apps and games that inspired creativity and offered enjoyable experiences. The winners, chosen by the App Store Editorial team, were recognized for technical innovation, user experience, and design.
App Winners
- iPhone App of the Year: AllTrails – Guides outdoor exploration for everyone.
- iPad App of the Year: Prêt-à-Makeup – Makeup sketchpad promoting inclusivity and self-expression.
- Mac App of the Year: Photomator – Streamlines advanced photo editing tasks.
- Apple TV App of the Year: MUBI – Curates exceptional indie films and documentaries.
- Apple Watch App of the Year: SmartGym – Comprehensive fitness library with robust reporting.
Game Winners
- iPhone Game of the Year: Honkai: Star Rail – Offers a narrative with complex characters and tactical combat.
- iPad Game of the Year: Lost in Play – A charming point-and-click adventure.
- Mac Game of the Year: Lies of P – Presents an exquisitely crafted dark fantasy world.
- Apple Arcade Game of the Year: Hello Kitty Island Adventure – Delivers an immersive gaming world focused on making friends.
Cultural Impact Winners
Apple also recognized apps driving positive change through inclusivity, sustainability, and self-reflection across generations:
- Pok Pok by Pok Pok.
- Proloquo by AssistiveWare.
- Too Good To Go by Too Good To Go.
- Unpacking by Humble Bundle.
- Finding Hannah by Fein Games GmbH.
Trend of the Year: App Store 2023
Reflecting 2023’s trend, generative AI apps captured users’ imagination, evolving in real time. These apps integrated AI in various ways, allowing users to witness the technology in action, exploring both its benefits and risks. In addition to the award winners, App Store Editors worldwide highlighted generative AI apps exemplifying the Trend of the Year.
Commenting about App Store Awards 2023, Apple’s CEO, Tim Cook, said:
It’s truly inspiring to witness developers continually crafting remarkable apps and games that redefine the world. This year’s winners exemplify the boundless potential of developers, bringing their visions to life with extraordinary ingenuity, exceptional quality, and missions driven by purpose.