OnePlus has announced its ten-year anniversary, reflecting on a journey marked by disruptive innovations in the smartphone industry. Founder Pete Lau, in a community forum post, shared insights into the brand’s evolution from the OnePlus One to the recent OnePlus 11, driven by the ethos of “Never Settle.”
From burdenless OS experiences to pioneering fingerprint technology, SuperVOOC charging, and collaborations with Hasselblad, OnePlus has consistently pushed the limits of smartphone expectations.
The introduction of the OnePlus Open, a foldable device, underscored the brand’s commitment to pushing boundaries, experiencing rapid sell-outs and a 59% global sales increase in 2023 compared to the previous year.
Future Focus: Excellence, Sustainability, and Community
Looking forward, OnePlus remains committed to product excellence, focusing on fast and smooth experiences, advanced camera technologies, and sustainable practices. Recognizing its impact on society and the environment, the company is actively pursuing green and low-carbon operations.
To celebrate its ten-year milestone, OnePlus is launching programs, including a short film on December 15, paying tribute to the “Never Settle” spirit. The Power of Community program has been upgraded, emphasizing collective creativity, with daily tech product unveilings from December 9 to 15, 2023.
OnePlus 12 special packaging box
Pete revealed that the upcoming OnePlus 12, the next-generation flagship, will feature a special packaging box with a thank-you list directly printed on it. This gesture expresses gratitude to the core community contributors who played a vital role in OnePlus’ decade-long journey of dedication and innovation.
OnePlus 10th anniversary Event
To show gratitude to its users, OnePlus has organized a series of events and promotions. You can subscribe to win a Keyboard 81 Pro, RedCoins and stay updated on the OnePlus 10th Anniversary events on oneplus.com/event/10-year-anniversary.