Google India has announced the results of “Year in Search 2023” as the year concludes. In 2023, India gained global attention for various reasons, including its historic moon landing and economic presence. Cricket, movies, sports teams, actors, and athletes remained popular search topics globally.
Google highlights key themes from India’s Year in Search 2023:
1. Landmark National Moments: Chandrayaan-3’s success and India’s G20 presidency were prominent topics. Searches included Karnataka Elections Results, Uniform Civil Code, Israel News, and the Turkey Earthquake.
2. Interest in Self-Care and Technology: Top “How To” queries focused on preventing sun damage. Searches for zudios, gyms, beauty parlors, and dermatologists were common. Queries like ‘how to reach my first 5K followers on YouTube’ reflected the growing creator ecosystem.
3. Cricket’s Local and Global Impact: Cricket World Cup and India vs Australia matches were highly searched. India National Cricket team ranked as the top trending global cricket team. Cricketers Shubman Gill and Rachin Ravindra gained local and global attention.
4. Diversity in Sports: The Women’s Premier League and Women’s Cricket World Cup gained traction. Interest in sports like Kabaddi and becoming a chess grandmaster increased.
5. Global Recognition for Indian Entertainment: The Barbenheimer phenomenon and Indian films like Jawan, Gadar 2, and Pathaan received global attention. Kesariya was the second most hummed song globally. Kiara Advani topped the trending people list in India and globally.
6. Digital Entertainment and Trends: Local OTT content dominated trending shows, with Farzi, Asur, and Rana Naidu leading. Memes like ‘Bhupendra Jogi,’ ‘So Beautiful So Elegant,’ and ‘Moye Moye’ became internet sensations.
7. Travel and Culinary Interests: Southeast Asia, particularly Vietnam, Indonesia (Bali), and Thailand, was a popular travel choice. Goa, Kashmir, Coorg, and Andaman and Nicobar Islands were preferred local destinations. Indian delicacies like Mango pickle, Panchamrit, Karanji, Thiruvathirau Kali, Ugadi Pachadi, Kolukattai, and Rava Ladoo led recipe searches.
To explore more about India’s search trends, visit the Google Year in Search site.