LG S95TR, SG10TY and S70TY soundbars with WOW interface, Dolby Atmos announced


LG Electronics (LG) has revealed its latest soundbars for 2024, featuring the S95TR, SG10TY, and S70TY models. These soundbars are designed to seamlessly complement LG TVs, promising an enhanced home cinema experience with top-notch sound quality, versatile features, and sleek designs.

Dolby Atmos and DTS:X Technology

LG’s soundbars deliver superior quality with Dolby Atmos, driven by advanced DTS:X technology.  The new LG soundbars elevate the audio quality, providing a heightened sense of immersion and convenience when paired with LG TVs.

The synergy between the soundbar and TV is optimized, creating an unparalleled audio experience with an enlarged soundstage and improved depth and height.

WOWCAST Wireless Connectivity

WOWCAST takes audio excellence a step further, enabling wireless connectivity between the S95TR and SG10TY models and LG TVs, ensuring superior sound without compromise, especially with Dolby Atmos audio. The WOW interface simplifies soundbar settings management and sharing sound modes with the TV.

Premium S95TR Model

At the forefront of LG’s lineup is the premium S95TR model, boasting an impressive 810W output and captivating surround sound through its 15 channels.

With innovative features like up-firing speakers and improved tweeters, the S95TR delivers a three-dimensional audio experience with enhanced clarity and an expanded soundstage.

SG10TY for LG OLED TVs

The SG10TY model serves as the ideal audio and visual companion to LG’s premium OLED TVs. With WOW Orchestra, WOW Interface, and WOWCAST, it seamlessly integrates with LG OLED TVs, providing a wireless home entertainment experience. The design aligns perfectly with the width and frame colors of LG OLED TVs.

S70TY for LG QNED TVs

The S70TY soundbar model is designed for LG QNED TVs with a simple and compact design. It features the industry’s first center up-firing speaker, ensuring sharpened voice clarity. A dedicated bracket allows customizable wall-mounting for an aesthetically ideal setup.

Triple Level Spatial Sound and AI Room Calibration

LG’s Triple Level Spatial Sound technology mesmerizes listeners with lifelike sound, and AI Room Calibration adjusts audio settings based on the room’s acoustics, extending its capability to calibrate rear surround speakers for enhanced audio immersion.

New Speakers and Earbuds in 2024

In 2024, LG plans to introduce new editions of speakers and earbuds to the global market. The XO2 model offers authentic omnidirectional audio in a compact design, while the latest XBOOM 360 speaker features unique 360-degree mood lighting.

The T90S model of LG TONE Free earbuds offers balanced sound, improved Dolby Head Tracking, and refined Adaptive ANC, catering to on-the-go users with user-centric features and a comfortable fit.

CES 2024 Showcase

LG’s latest innovations will be showcased at CES 2024 from January 9-12 at booth #16008, Central Hall, Las Vegas Convention Center.

Speaking at the launch, Lee Jeong-seok, Head of LG Home Entertainment Company’s Audio Business, said:

At LG, our unwavering commitment lies in delivering unparalleled audio-visual experiences of superior quality, aiming to enrich the lives of our valued customers. We persist in our dedication to offer immersive home entertainment through LG’s premium soundbar products, guaranteeing our customers the utmost enjoyment with an enhanced surround sound specifically optimized for LG OLED TVs and LG QNED TVs.