OnePlus is celebrating its 10th year in its global journey, providing a premium user experience through its innovation for users. Further, the brand also commemorated its 10 years of global engagement with Amazon India.
Since the brand’s inception in India, Amazon.in has been the exclusive e-commerce partner for OnePlus, enhancing the accessibility and reach of OnePlus products to a wider segment of customers. OnePlus has also shared some interesting stats celebrating its dominance in the Indian market.
It is said that more than 12 million OnePlus smartphones have been sold across 98.9% of Indian pincodes via Amazon.in since 2014. As of 2023, the brand continues its dominance and has emerged as the #1 searched-for Android smartphone brand on Amazon.in.
Further, the flagship OnePlus 11R 5G is rated as the best-selling Android premium smartphone by volume in the >30k price segment on the platform, and the OnePlus Nord CE 3 Lite 5G emerged to be the best-selling smartphone by volume across all price segments.
This data firmly showcases the brand’s consistently growing popularity among Indian users. Continuing the collaboration, Amazon will act as an e-commerce partner for the OnePlus 12 and OnePlus 12R smartphones in India.
Marking this milestone, Pete Lau, Founder of OnePlus shared,
Since its inception in India, OnePlus as a brand has always had the best interests of its community at the core of everything we do. Similarly, our longstanding engagement with Amazon is a testament to our commitment to delivering top-tier technology to our wider user community in India. We believe that our shared values and consumer-centric approach made this engagement a resounding success, and continues to do so. Here’s to a decade more of forging new frontiers, embracing challenges and fostering limitless potential together.
Manish Tiwary, Vice-President and Country Manager, Consumer Business, Amazon India, said,
As Amazon India also celebrates its 10-year anniversary, it is heartening to witness OnePlus also commemorate this milestone the same year. In 2014, the first OnePlus smartphone – the OnePlus One was launched on Amazon.in. And since then, the brand has received exponential growth and popularity amongst the Indian customers. We are humbled by this engagement and congratulate the entire team at OnePlus for choosing India’s most preferred online smartphone destination***, Amazon India, as the marketplace of choice. The journey of innovation and engagement continues, as both companies look ahead to the next decade of pushing boundaries and delivering ground-breaking products to customers pan India.