The Board of Control for Cricket in India (BCCI) announced Atomberg Technologies as the official partner for the BCCI Domestic and International Season 2024-2026. Campa, a legacy brand under the Reliance Consumer Products umbrella, is also a partner.
Atomberg said that it has signed a 3-year deal with the BCCI and their partnership will begin with the upcoming 3-match T20 series against Afghanistan, starting January 11, 2024.
Commenting on the partnership, Arindam Paul, Founding Member and Chief Business Officer, Atomberg Technologies, said:
There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. Atomberg with its revolutionary products has captured the imagination and love of consumers across the length and breadth of the country and built a 1000 cr ARR business in less than a decade. In the last couple of years, we have used the power of bilateral cricket by being broadcast sponsors for many marquee series. And looking at the excellent results in both brand and business metrics, this official partnership with BCCI was the next logical step for us. We hope the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg.
Reliance Consumer Products Limited (RCPL) spokesperson said:
We are delighted to become the official partner of BCCI for India-based cricket events. This partnership not only gives us an opportunity to forge a strong connection with a billion Indian fans but will also help us reach cricket lovers and communities worldwide. With Campa being an iconic heritage homegrown beverage brand, which offers the Great Indian Taste, it is uniquely positioned to push the boundaries of cricket fandom and bring authentic Indian taste to cricket fans.
Roger Binny, President, BCCI said:
We are delighted to welcome Campa and Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation.
Jay Shah, Honorary Secretary, BCCI expressed enthusiasm about the collaboration and said:
We are thrilled to welcome Campa and Atomberg Technologies as our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Campa and Atomberg Technologies. This partnership is a testament to our collective vision for a successful and seamlessly executed cricketing season.