Super Plastronics Private Limited (SPPL), makers of Blaupunkt TVs in India, has partnered with Amazon as its new e-commerce partner. This partnership expands the availability of Blaupunkt TV models to Amazon.in, complementing their existing presence on Flipkart.
Through this partnership, the company will leverage Amazon’s extensive distribution network will now allow accessibility of Blaupunkt TV across 19000 pin codes in India.
With this collaboration, Blaupunkt TV aims to meet the increasing demand for its range of premium and affordable televisions, through seamless online sales to its broader consumer base, said the company.
Amazon customers can purchase Blaupunkt TVs on the Amazon Great Republic Day sale, which will be live from 13th Jan and conclude on 19th Jan 2024. During the sale, Blaupunkt QLED TVs will start from Rs. 21,999, 4K Google TVs from 25,999, and FHD TVs will be available at 14,999.
SPPL aims to secure a 4% market share in the fiscal years 2024-2025 by doubling down on strategic partnerships and investments.
Regarding the partnership, Avneet Singh Marwah, CEO of SPPL stated,
We are strategically positioning ourselves for substantial growth in the Indian market. Our exclusive partnership with Flipkart marked a successful reentry, and now, as we envision FY24-FY25 as pivotal, we aim to elevate our market presence by 4%. Looking ahead, we are committed to doubling down on strategic partnerships and investments.
We are expanding our supply, increasing local production, and ensuring widespread distribution to meet the escalating demand for Blaupunkt’s products in India. Given its extensive reach, our partnership with Amazon aligns seamlessly with our values, and we are confident that it will bring our innovative products to an even larger audience.