motorola has launched the razr 40 ultra and edge 40 neo smartphones in ew Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz in India, after introducing them last month.
The razr 40 ultra was initially launched in Glacier Blue, Infinite Black and Viva Magenta colours in India, and the edge 40 neo was launched in Caneel Bay, Black Beauty and Soothing Sea colours last year.
The Pantone Color of the Year, announced by the Pantone Color Institute, is an educational program reflecting on the symbolic nature of color. This year marks the 25th anniversary of the Pantone Color of the Year program with the chosen color PANTONE 13-1023 Peach Fuzz.
A velvety gentle peach hue, PANTONE 13-1023 Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community and collaboration, said the company.
The choice of PANTONE 13-1023 Peach Fuzz complements Motorola’s mission to make technology more accessible and help consumers use technology to connect intentionally.
When selecting devices to feature PANTONE 13-1023 Peach Fuzz, Motorola reflected on the color message and its emphasis on the power of human connection, finding that the motorola razr 40 ultra and motorola edge 40 neo embodied this mentality, motorola added.
Pricing and availability
There is no change in the price of the phones, since the only change is the colour. The motorola razr 40 ultra Peach Fuzz edition is now available from Amazon.in and motorola.in for Rs. 69,999.
The motorola edge 40 neo Peach Fuzz edition is now available from Flipkart for Rs. 22,999.