Samsung India has opened its first Online-to-Offline (O2O) lifestyle store, Samsung BKC, in Mumbai, located in the Jio World Plaza mall. The 8,000 sq ft store strategically resides in Mumbai’s central business hub, Bandra Kurla Complex.
Samsung’s First O2O Store in India
As the inaugural Samsung O2O store in India, Samsung BKC reimagines the retail shopping experience by merging online convenience with offline assistance.
With over 1,200 product choices available in the online digital catalog, customers can enjoy in-store assistance and have products delivered anywhere in the country.
Premium Product Showcase and AI Experiences
Samsung BKC aims to provide a unique retail experience by showcasing Samsung’s premium product range, which includes smartphones, televisions, refrigerators, washing machines, and more.
The store leverages Samsung’s AI ecosystem to offer curated experiences and real-life scenarios.
Targeting premium consumers and technology enthusiasts, Samsung BKC offers the latest AI experiences such as ‘AI for All’ for consumer electronics and ‘Galaxy AI’ for mobile devices, all under one roof.
Lifestyle Zones at Samsung BKC
Samsung BKC introduces eight unique lifestyle zones catering to various passions, including gaming, home office, art, yoga, cooking, and more.
- Hobby Room: Dive into an immersive mobile gaming experience with an 85-inch 8K QLED TV, Samsung gaming monitors, and laptops.
- Home Office: Experience cutting-edge home office setups using big screens and smart monitors. Connect to Galaxy Buds, make calls on the Smart Monitor with Google Meet, and boost productivity across multiple screens.
- Home Atelier: Explore premium 8K TVs, The Frame, and an AI-enabled Smart Yoga mat providing real-time feedback.
- Home Café: Check out bespoke refrigerators and vacuum cleaners. Customize refrigerator colors to match your home’s scheme.
- Connected Kitchen: Witness a professional chef cook in real-time, learn to manage and prepare healthy food with AI-enabled appliances.
- Intelligent Closet: Discover AI-enabled washing machines and dryers. Get insights into home energy management through SmartThings AI Energy Mode.
- Private Cinema: Experience the connected device experience with a 110-inch MicroLED TV.
- Mobile Zone: Explore Samsung’s flagship Galaxy devices, including the Galaxy Z series, Galaxy S series, the latest Galaxy S24 series, flagship tablets, laptops, and wearables.
Learn @ Samsung Programme
Samsung BKC will host various events and workshops throughout the year, focusing on consumer passion points such as digital art, photography, fitness, and more as part of its Learn @ Samsung program.
Integrated Service Centre
The store includes an integrated service center offering online and offline appointments, device pickup, same-day repair for Galaxy devices, and remote assistance.
Customers purchasing multiple SmartThings-enabled products receive a free SmartThings setup and product installation by service engineers.
Galaxy S24 Series Exclusive Pre-Booking
Samsung BKC introduces the latest Galaxy S24 series, offering exclusive color options and first-of-its-kind AI-enabled personalization for Galaxy AI smartphones. Customers can experience and pre-book the series starting January 23.
Samsung BKC is not merely a store; it’s a lifestyle destination, inviting customers to embark on a journey where technology meets elegance.
Commenting on the inauguration, JB Park, President & CEO, Samsung Southwest Asia, said:
Modern customers, notably Gen Z and millennials, crave premium products and unique experiences, desiring interaction with brands at a tangible level.Enter Samsung BKC, a haven for curated, unprecedented experiences across eight distinct zones, encompassing our entire AI lineup to captivate diverse audiences.
Explore our extensive connected devices ecosystem and cutting-edge technology firsthand. Samsung BKC goes beyond; hosting Learn @ Samsung workshops, merging Samsung’s innovations with people’s passions.