OnePlus has announced its latest audio brand campaign, titled “We Don’t Settle.” This marks the company’s first campaign solely dedicated to its audio products. The campaign features an original track by the popular hip-hop/rap artist, Hanumankind.
The new campaign embodies OnePlus’s “Never Settle” spirit, showcasing its commitment to challenging the status quo and delivering exceptional audio quality across all user segments. Additionally, it highlights how OnePlus audio products aid users in various aspects of life, helping them “Find Your Zone.”
The campaign depicts different individuals using OnePlus audio devices in their daily lives: a student using Nord Buds 2 to concentrate amidst competition, a basketball player using Bullets Wireless Z2 ANC to enhance performance, and a chef using OnePlus Buds 3 to excel in their craft.
The “We Don’t Settle” ad film was conceived and written in-house by the OnePlus India team, directed by Aneesh Malankar, and produced by Supari Studios. The song was written and performed by Hanumankind, with production by Kartik Shah.
Overall, the campaign emphasizes the universal power of music to block out distractions and inspire users to pursue their ambitions.
Commenting on the launch, Ishita Grover, Director of Marketing at OnePlus India, said,
We are excited to launch our inaugural audio brand campaign for our audio devices, which resonates with OnePlus’ core value of ‘Never Settle.’ The central concept of the campaign is to emphasize the significance of a seamless music experience in aiding our user community to discover their optimal state of concentration. OnePlus remains dedicated to developing state-of-the-art audio devices designed to enable our community to unlock their complete potential and realize their dreams with utmost focus and clarity.