Micromax takes on iPhone with Affordable Android


Micromax A70 is a entry level Android Phone from handset maker Micromax who is well known primarily for its Dual SIM devices. The company had a big advert today in a leading newspaper Times of India pictured above which pokes fun at the iPhone and at the same time conveys the message to the prospective buyer. No one can deny the fact that the iPhone has become the benchmark for any Touchscreen phone. But the iPhone still  remains expensive with the cheapest offering available only at Rs.19,990 and Micromax seems to be cashing in on that.

Interestingly the A70 seems to be powered by a Qualcomm Snapdragon processor which finds a place in other popular Android handsets made by HTC , LG and Sony Ericsson. It’s surprising to see how the company manages to offer this phone at Rs.7999 MRP.Sadly the design looks a lot like the Google Nexus One.We have not tested this phone , so we cannot comment if the phone is worth a buy but a bold move by Micromax for sure. The Android price war has just begun and we might see Apple getting into the affordable phone segment with the rumoured iPhone Nano.


Author: Varun Krish

Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Apple iPhone 13 Pro and Google Pixel 6. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish